Johana Cavalcanti

Blog de Social Media y Marketing Online

Las 4 P Versus las 4 C – El Nuevo Marketing

November 06, 2009 By: Johana Cavalcanti Category: eMarketing, marketing, Marketing Relacional, Mindproject

smileEn el Siglo XX el Producto era el elemento principal de las estrategias de Marketing. Los Medios de Comunicación de Masas promocionaban los productos centrándose en la Oferta.

En el Siglo XXI las Nuevas Tecnologías de la Información/Comunicación, brindan al cliente la posibilidad de compartir sus necesidades con proveedores de productos y servicios, y a estos proveedores, conocer las necesidades del cliente.

Las 4P del Marketing (Producto, Precio, Posicionamiento, Promoción) evolucionan y el Cliente pasa a ser el elemento principal de las estrategias de Marketing. Las 4P se convierten en las 4C: Cliente, Coste, Comodidad, Conversación.

En la presentación que sigue, podéis ver Las 4P versus las 4C – El Nuevo Marketing.


270 Comments to “Las 4 P Versus las 4 C – El Nuevo Marketing”

  1. mariolacoregaNo Gravatar says:

    Ole!! fantastico trabajo de sistesis!!
    eres una BESTIA PARDA jajajaj…
    que suertuda soy!!

  2. Muchas Gracias por el comentario, guapísima… Suertuda yo de haberte conocido :)
    Me encanta lo de Bestia Parda, jajaja :)

  3. Perfect work you’ve done, this site is really cool with great details.

  4. I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.

  5. After going over a number of the blog posts on your web page, I really like your technique of blogging. I added it to my bookmark website list and will be checking back soon. Please check out my website too and tell me what you think.

  6. I always believe in heading hard at every little thing, whether it is Latin or perhaps mathematics, boxing or perhaps football, but too I want to keep the an awareness proportion. It is never worth any darn to completely exhaust one’s home as well as to take big odds until for an enough subject. I want you to keep inside training the particular faculties which would cause you to be, if the need found exist, able to place your own last ounce involving pluck and energy into a sweepstakes. However we do not want that you spend these attributes. Theodore Roosevelt

  7. Can I just say what a reduction to seek out somebody who truly is aware of what theyre talking about on the internet. You undoubtedly know find out how to convey a problem to light and make it important. More individuals have to read this and understand this aspect of the story. I cant consider youre not more popular since you definitely have the gift.

  8. I needed to thank you for this good read!! I definitely enjoyed every bit of it. I’ve got you bookmarked to look at new things you post…

  9. Great information. Lucky me I ran across your website by accident (stumbleupon). I’ve bookmarked it for later!

  10. There is certainly a lot to learn about this subject. I like all the points you made.

  11. Fascinating read , I am going to spend more time learning about this topic

  12. hi!,I love your writing very much! percentage we be in contact more approximately your post on AOL? I require an expert in this house to solve my problem. May be that is you! Having a look ahead to see you.

  13. This must be one particular of my favorite posts! And on top rated of thats its also quite useful subject for newbies. thank a whole lot for the info!

  14. It’s nice to read, certainly the author is right.

  15. When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get 4 emails with the identical comment. Is there any approach you may remove me from that service? Thanks!

  16. www.zijapowerhealth.comNo Gravatar says:

    Normally I don’t read short article on blogs, but I would like to say that this write-up incredibly forced me to try and do it! Your writing style has been surprised me. Thanks, very good report.

  17. Thanks for sharing most of these wonderful content. In addition, the optimal travel and medical insurance system can often reduce those problems that come with visiting abroad. Any medical crisis can rapidly become extremely expensive and that’s sure to quickly decide to put a financial stress on the family finances. Having in place the ideal travel insurance program prior to leaving is well worth the time and effort. Thank you

  18. thank you thank you thank you! i can not variety a lot more than this!!

  19. Good day very nice site!! Man .. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m satisfied to seek out so many useful info right here within the put up, we’d like develop more techniques in this regard, thank you for sharing.

  20. Cheap Replica Handbags You guide me by sharing this toolbox i face problem whenever i exploit this promotion reading your blog i am able to easily use.

  21. Real polite smartness and fantastic articles, almost not no matter what besides we need: D.

  22. I have been browsing on-line more than 3 hours as of late, yet I by no means
    discovered any fascinating article like yours.
    It’s lovely worth sufficient for me. Personally, if all site owners and bloggers made good content material as you did, the net might be much more useful than ever before.

  23. Hey there would you mind stating which blog platform you’re using? I’m looking to start my own blog in the near future but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S My apologies for getting off-topic but I had to ask!

  24. I have been reading out many of your articles and i must say pretty good stuff. I will surely bookmark your site

  25. One thing I have actually noticed is that there are plenty of misconceptions regarding the lenders intentions when talking about foreclosure. One delusion in particular is the bank wants your house. The financial institution wants your hard earned dollars, not your property. They want the funds they loaned you with interest. Steering clear of the bank will undoubtedly draw the foreclosed final result. Thanks for your publication.

  26. shipping cars by train across canada

  27. English not my native language.I haven’t checked in here for some time because I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend :)

  28. I must point out my admiration for your kind-heartedness in support of folks that require guidance on this particular niche. Your real commitment to passing the message all-around had become amazingly helpful and has regularly allowed men and women like me to achieve their desired goals. Your interesting recommendations can mean a whole lot to me and somewhat more to my colleagues. Thank you; from everyone of us.

  29. For those people considering new marketing jobs and what marketing jobs or freelance work is available at the moment, I recommend you have a look on this site . Apply for the jobs, there are some cracking jobs there. Also sign up for the freelancers section

  30. Thanks for your submission. I also think laptop computers are getting to be more and more popular today, and now are often the only form of computer utilized in a household. The reason is that at the same time that they’re becoming more and more cost-effective, their working power is growing to the point where these are as strong as desktop through just a few years ago.

  31. Good write-up. I was checking constantly this website and I am satisfied! Incredibly beneficial info specially the last part :-] I take care of these kinds of info much. I was looking for this certain information for a long time. Thank you so much and all the best !.

  32. Thank you for another wonderful article. Where else may just anyone get that type of information in such a perfect means of writing? I have a presentation next week, and I am at the look for such info.

  33. Another issue is that video games are normally serious anyway with the principal focus on learning rather than fun. Although, it has an entertainment facet to keep the kids engaged, each one game is frequently designed to focus on a specific expertise or area, such as mathmatical or scientific discipline. Thanks for your article.

  34. Good post. I learn something totally new and challenging on sites I stumbleupon every day.
    It will always be useful to read through content
    from other writers and practice something from their

  35. I have really enjoyed surfing around your web site. My friends share this opinion. You have got a talent. Please, don’t waste it!Surely you know it.

  36. If you are free to watch comical videos on the net then I suggest you to pay a visit this site, it includes really so humorous not only videos but also other material.

  37. Thanks for your tips about this blog. One particular thing I would wish to say is that purchasing electronics items from the Internet is nothing new. The fact is, in the past several years alone, the market for online electronics has grown a great deal. Today, you can find practically any kind of electronic gadget and other gadgets on the Internet, including cameras as well as camcorders to computer parts and video gaming consoles.

  38. My brother recommended I would possibly like this blog. He was totally right. This put up truly made my day. You cann’t imagine simply how much time I had spent for this information! Thanks!

  39. I used to be able to find good advice from your
    blog articles.

  40. Hello just wanted to give you a quick heads up. The text inside your post appear to be running off the screen in Internet explorer. I’m not positive if this is a format problem or something to do with browser compatibility but I figured I’d post to let you know. The design and style appear wonderful though! Hope you get the problem fixed soon. Kudos

  41. Thank you, a very interesting note!!…

  42. Why doesn’t this website work in Internet explorer? I needed to change to firefox to read the content. Not a huge deal, but inconvenient for someone that detests using firefox. I wouldn’t care, but
    I actually wanted to find out more.

  43. I’d forever want to be update on new content on this site, saved to my bookmarks ! .

  44. I have not checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend

  45. you will have a fantastic weblog here! would you prefer to make some invite posts on my weblog?

  46. Hello There. I found your weblog the use of msn. That is an extremely smartly written article. I will make sure to bookmark it and return to read more of your helpful info. Thanks for the post. I’ll definitely comeback.

  47. Hola! I’ve been reading your website for some time now and finally got the courage to go ahead and give you a shout out from Kingwood Tx! Just wanted to say keep up the good work!

  48. Definitely consider that that you said. Your favorite justification seemed to be at the internet the easiest thing to take note of. I say to you, I certainly get irked while other folks consider issues that they plainly do not recognize about. You managed to hit the nail upon the highest and outlined out the entire thing without having side effect , folks can take a signal. Will likely be back to get more. Thank you

  49. Howdy! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a extraordinary job!

  50. I and my guys appeared to be studying the great ideas found on your web page while the sudden I got an awful feeling I had not expressed respect to the site owner for those techniques. All the young men came for that reason happy to learn them and have unquestionably been using those things. We appreciate you indeed being quite kind as well as for making a decision on variety of helpful topics most people are really wanting to know about. My personal honest apologies for not expressing gratitude to you sooner.


Leave a Reply

You must be logged in to post a comment.